Dozens of boxes of the popular Labubu toy According to the department of the Sheriff of the Los Angeles County.
The theft occurred around 1:29 am on August 6 at One Stop Sales, a store known for its Labubu dolls and accessories.
“We work very hard to get to this point, [only] So that only enter and how nothing removed everything, “said Joanna Avendano, co -owner of One Stop Sales, to the Local ABC station KABC-TV Thursday.
Since then, the store has published surveillance images of the incident on social networks. A video shows at least four masked people entering the store, looting shelves and fleeing with goods boxes.
One Stop owners Sales at La Puente, California, shared a video on Instagram of a robbery in their store on August 6, 2025.
@OSTOPSALS/Instagram
Avendano also shared images of the aftermath, showing shattered glass at the entrance and dispersed products on the floor.
The agents told ABC News on Thursday that the suspects remain released, but they have recovered the Toyota White stolen used in the crime.
Labubus, who debuted in China in 2015, has exploded in global popularity, saw celebrities such as Rihanna, Lizzo and Lisa de Blackpink and became an industry of one billion dollars.
The income for Pop Mart, the Chinese designer toy company behind Labubus, doubled in 2024, reaching $ 1.8 billion, according to the annual financial report of Pop Mart. While the doll is sold for around $ 30, they can obtain hundreds and sometimes even thousands of dollars in the resale market.
On social networks, the videos show the crowds that packed emerging entries and windows, aligning to have the opportunity to write down a box.
In this archive photo of June 12, 2025, Labubus is shown during a street fashion photo shoot in Paris.
Edward Berthelot/Getty images, file
Alex Depaoli, an associated marketing professor at the Faculty of Business at Northeastern, told ABC News that part of the Labubu appeal comes from its commercialized rarity and the way they are sold through a “blind box” system.
“[It’s a] System essentially where you don’t know what is in the box, you expect what is in the box is what you want, “said Depaoli in an interview that Transmitted on Friday in “Good morning America. “” If you don’t get what you want, you have to go buy another. Many people have compared that type of system for almost the game. “
Labubus’s market has become so popular that some consumers are resorting to counterfeit alternatives. known as “lafufus” that are made with lower quality materials and can have different characteristics than the authentic Labubus.
“They are not just toys, they are accessories,” Depaolis said about Labubu’s fashion. “They are things that you can collect, not only to dress them, not only be fun, but also to complete an outfit.”
